|
Here’s a brilliant idea: Smart Marketing and Media
Press Release
Leamington – Growing weary of the fast-paced city life and yearning to
return to her small town roots, Samantha Shanks quietly packed up her desk at
the large online advertising network she had worked at diligently and headed
home with determination to embark on her own marketing company.
Solely
owned and operated by Samantha, smart marketing and media was recently
established and word of mouth is spreading like wildfire. The buzz can be
attributed to local business’ desires to create a web presence and expand their
customer bases to include potential clientele that were once viewed as being
unattainable. While this new business is not the first of its kind in the area,
Samantha is confident that her experience with the online marketing industry
will contribute to the influx of clients; she picks up where others leave off.
“Many
small businesses decide to have a website created on their behalf. Once the
designer has completed the task and been paid, they are left with a website that
they do not know how to promote on the web other than sending out emails to
their friends and family.” Samantha continued, “While a website is a wonderful
asset to any small business, it will be useless unless it is marketed to those
users around the world who may be interested in purchasing the business’
products or utilizing an individual’s services.”
Having
worked within the internet community since she graduated from the University of
Guelph, Samantha possesses a knowledge of this fast-paced industry that extends
beyond the years she has been employed within it. She started with an ecommerce
company, focusing on account management, along with search engine keyword
campaigns and sales. An aspiration for a change of scenery took her to Toronto,
where she most recently worked for a pay per performance online advertising
network.
“The
online industry is young and so are the important players in it,” Samantha
explained. “It no longer matters how long you have worked for one specific
employer but, instead, what you did with your time there.”
There is a
certainty in her voice that resonates the confidence Samantha has in this new
venture. Perhaps, that is why she is currently offering a free consultation for
those interested in using her services.
“Once small business owners can
see what is available to them beyond their own community, they will be wondering
why they didn’t start promoting online sooner.”
Samantha Shanks can be reached
by phone at (519) 996-9206 or by emailing
Samantha@smartmarketingandmedia.com.
Rotarians learn about ‘Smart’ online marketing
Website can expand current business operations,
says Shanks
By Natasha Uncianschi
Tilbury Times Wednesday, March 22, 2006
Local Rotarians were given a crash course in
online marketing recently.
Samantha Shanks, owner of Smart Marketing and
Media, educated the Rotary Club members on how businesses can prosper with their
own websites.
“It was actually my business experience that got
me where I am now, and that’s starting my own online marketing company,” she
explains.
Shanks works from home in an office, and meets
her clients where it is convenient for them, to discuss their campaigns.
“My target clientele is any business owner that
wants to expand their client base,” she comments. “There really is no age
discrimination when it comes to the desire to succeed.”
A graduate of both Leamington District High
School, and later the University of Guelph, Shanks found herself shifting to
Toronto to work for a website company in the customer service area. After
a year, she moved back home to her roots and decided to open her own business.
“When I told my parents that I was going to
start my own business and it was going to involve website promotion, they
encouraged me to do whatever made me happy,” says Shanks. “They’re
honestly my biggest supporters.”
Shanks’ main focus is to consult with clients
and work on the website design and marketing aspect.
“The benefit of having a website is to get a new
customer base and expand on what you’ve already got started,” she explains.
“You can reach so many more people around the world by having a website and
marketing it properly.”
There are tow different kinds of websites you
can produce. One is the basic information corporate site, which allows you
to educate people on what your business does. These types of sites provide
only the basics such as contact information and<sic> an outline of the business
itself.
The other is called an e-commerce or retail
site. This type of site allows you to ship out your products or expand your
retail, without any face to face consultations with your clients.
“Everything is done online,” says Shanks. “But
a lot of people are afraid to get online because they think people will call
them ‘spammers’ but that’s not true.
“It was reported that $30.1 billion was spent
online during the Christmas season. The number one purchase was apparel,
followed by computer hardware.”
There are numerous benefits with online
shopping, such as increased selections, confidence and security, and the simple
convenience of not having to leave your home.
“There are no time constraints,” says Shanks.
“You don’t have to drive to the store to shop, you can simply do it in your
pajamas. It’s popular, and it’s a real simple thing to do.”
|
